Marketing Upgrade Instructions - Autumn 2021

Featured Floorplan Listing

 

There is nothing you need to do – this is automatically taken care of by the online floorplan program.

Featured listings allow exhibitors to showcase their company and receive 30%–40% greater exposure on a floor plan. Featured listings:

  1. Are shown at the top of any matching search or category search

  2. Are formatted more prominently in the exhibitor list (bold and diamond icon)

  3. Have a richly formatted company details view

 

So, nothing more you need to do for that marketing upgrade.

 

Jump to...

Floorplan Ad

 

As long as you have completed and uploaded your logo to your online profile, there is nothing you need to do – this is automatically taken care of by the online floorplan program.

Your logo will appear at the top of the online floorplan, and is a direct link to your booth location and profile.

 

Show Bag Insert

 

Each buyer receives a show bag when they enter the show. These bags are filled with samples and promotional materials from exhibitors, and the bags help buyers to gather all the sales materials and catalogs from their favorite exhibitors.

 

A good show bag insert will capture their attention. Product samples work the best but we know that can be cost prohibitive. If you cannot provide a sample, do a simple insert – like a postcard or rackcard – that advertises an awesome show special. Keep the design simple. Make sure prominence is given to your company name, booth number, product photos, and the show special. Don’t fill it up with a long story about your company or how you make the product – they won’t read it and besides, you can share that info with them when they get to your booth!

  1. Insert quantity needed: 500

  2. Ship to:

New England Made

Show Bag Insert

35 Storer Street

Saco, ME 04072

3. Inserts must be received by our office by Wednesday, September 15th, to be included in the show bags.

4. Any unused inserts will be returned to you at the show

 

Look Book

 

The Look Book is a digital catalog that's used to promote the show to buyers in advance of the show. Additionally, the Look Book serves as a lasting resource for buyers to revisit for shopping throughout the year.

 

Many exhibitors have commented that they received orders and/or inquiries prior to the show, just from their profile in the Look Book. Here are some stats on past Look Books:

  • NEM Autumn 2019: 1,305 impressions, 1,011 views, average time spent was 8:36, viewed in 6 different countries

  • NEM Spring 2020: 1,450 impressions, 1, 219 views, average time spent was 10:43, viewed in 8 different countries​

  • NEM Holiday Guide 2020: 2,312 impressions, 1,798 views, average time spent was 6:53, viewed in 4 different countries

 

Please complete your Look Book submission by Friday, August 13th. The Look Book will start being promoted to buyers during the week of August 16th. If you miss the deadline, we can add you in later, but you will miss the initial release. Complete your submission here:

 

Hyperlink

 

There is nothing you need to do – this is automatically taken care of when we process your booth reservation.

Hyperlinks are added to your company listing in the online exhibitor listing. This listing is active for one year. Hyperlinks:

  1. Easily allow buyers to explore your company prior to the show

  2. Easily allow buyers to return to your company in the year following the show, especially if they can't quite remember your company name but remember your product/product category

  3. Give you SEO exposure through NEM's website

 

So, nothing more you need to do for that marketing upgrade.