Reach New England Made Buyers Pre-Show
While we have a number of marketing initiatives underway, we can’t advertise the show in the traditional ways because it’s not open to the public. And we can’t rely on word-of-mouth between buyers because none of them want to share their best shopping sources with a competitor. So, you need to market yourself to your current and prospective buyers lists. Your relationships are a great way to get the word out. And if you all reach out to your lists, someone else’s buyer could become one of yours and visa versa.
We’ve got tools to help you!
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Download the web banners and use them on your site! We have a variety of different sizes and are happy to create a custom one for you if you like.
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Use this banner in your email signature. Then everyone email you send with remind buyers to register.
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Make sure you’ve listed NEM on your website’s calendar of shows you’ll be at. New England Made Giftware & Specialty Food Show | Boxboro, Mass | September 21-22, 2021 | www.nemadeshows.com
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Use this banner for an e-newsletter header. Send an email out to your buyer list to tell them you’ll be at the show. Include information and images of your best-selling products or any new products you’re excited about. Ideally you would send out 3-4 enewsletters between now and show time.
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Share your buyer list with us. We will personally call and invite your buyers to the show. And don’t worry – we never share the list with any one and we keep the source of the list confidential to the buyers.
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Make sure you’re posting on social media. This banner works great for both Facebook and Instagram. Encourage buyers to register, post your booth # and pictures of your product. Ideally you would call out the show 6-8 times between now and show time. Be sure to tag us too - @nemadeshows #nemadeshows, #locallymade, #wholesale, #giftware, #giftshow
And here’s everything you need to know about the show to talk to your buyers:
About The Show:
(100 words)
The New England Made Giftware & Specialty Food Shows feature manufacturers of unique, quality New England made products. These juried wholesale shows include home décor, pottery, apparel, accessories, jewelry, toys & games, candles, books, cards & prints, glassware, bath & body products, furniture, spices, candy, sauces, gourmet mixes, baked goods and other specialty food items. Each year the shows attract thousands of national and international buyers who expect the highest quality New England made products. Current shows: Boxboro, Massachusetts (Sept. 21-22, 2021) and Portland, Maine (March 12-14, 2022). For more information and to register, please visit www.nemadeshows.com.
(50 words)
The New England Made Giftware & Specialty Food Shows feature unique, quality New England made giftware and specialty food products for the wholesale market. Current shows: Boxboro, Massachusetts (Sept. 21-22, 2021) and Portland, Maine (March 12-14, 2022). For more information and to register, please visit www.nemadeshows.com.
(25 words)
The New England Made Giftware & Specialty Food Shows feature quality New England made giftware and specialty food products for the wholesale market. www.nemadeshows.com
Show Dates & Times
New England Made Giftware & Specialty Food Show, Autumn (September 21-22, 2021)
Boxboro Regency Hotel, Boxboro, Massachusetts
Tuesday, September 21, 10am – 5pm; Wednesday, September 22, 9am – 4pm
New England Made Giftware & Specialty Food Show, Spring (March 12-14, 2022)
Portland Sports Complex, Portland, Maine
Saturday, March 12, 10am – 5pm; Sunday, March 13, 10am – 5pm; Monday, March 14, 9am – 4pm
Attendee (Buyer) Registration
Registration is free, must be a qualified wholesale buyer, 2 forms of business ID required, no one under 16 admitted. Visit www.nemadeshows.com to register.
Social Media
Facebook: New England Made Shows
Twitter: @NEMadeShows, #nemadeshows (#locallymade, #wholesale, #giftware, #giftshow)
Pinterest: NewEnglandMade
YouTube: NEMadeShows
Instagram: @nemadeshows (#nemadeshows, #locallymade, #wholesale, #giftware, #giftshow)
Show Producers
Giraffe Events is a family-owned business based in Maine. We provide premier event management services to business and consumer markets and have produced tradeshows, job fairs, industry events, and special promotions and many other event planning and management projects in New England.
Happy marketing! Can’t wait to see you all in September!